Solidify Your Brand for Social

A foundational step in your social media journey: we're going to figure out what sets you apart (because you are the secret sauce!) we'll nail down your niche, and build out your ideal client avatar, so that you are seen as the go to authority in your field.

Optimize Your Profile and Account

Learn exactly how to set up and optimize your account to attract your ideal client or follower in order to grow your following and to increase sales. You'll learn how to write a killer bio, curate on brand highlights, as well as understand the types of accounts you should be following for both research an inspiration.

Content Strategy Overhaul

Jayel Lewis, Fitness Business Coach  |  @jayelllewis

"Jera has such a unique ability to break down social media in a way that is actually easy to understand, while empowering you to be you - in the most authentic way possible. Breaking down the barriers that I seemingly created in my head of how I'm expected to show up vs. how I can show up has allowed me to attract more ideal clients, and truly bring my brand voice to life. Jera is the ultimate cheerleader, coach, and creator. Investing in the Social Media Saloon was an absolute no brainer, I'm just sad I didn't do it sooner!

Ashley Farquhar, Realtor  |  @mrs.ashley.farquhar

As a new Realtor, I was bombarded with options for coaching, marketing & building my business. But the "traditional" ways of finding new clients felt icky. Cold calling, door knocking, mailers... it may work for some people but it didn't feel right for me. I knew social media felt more familiar and was loaded with opportunity, I just needed some direction with how to scale it!   I wanted to step up my social media game and build my business. Jera has such a warm, inviting & knowledgeable presence so I decided to give the Social Media Saloon a try.

BOY OH BOY am I glad I did. It was worth every penny! I have been consistently booking new client consultations & almost all my leads for 2021 have come from my social media account. Although the Saloon is over, I feel as though my true journey with social media is just beginning. There is a ton of opportunity out there for me. I feel truly confident moving forward with the skills & strategies I learned from the Saloon. Everything I learned has helped me grow not only my IG, but my business as a whole. Leading with value, consistency & just being myself is such a solid strategy with serious longevity! 

Ashley Allard, Yoga Instructor + Virtual Studio Owner  |  @ashleyallard

"When I made the decision to apply for the 4th cohort of the saloon, I had just launched my own virtual yoga platform & brand. I was feeling really lost and stuck in making the transition from social media influencer to business owner & fitness instructor. I was afraid to sell my classes to my followers and suffering from server imposter syndrome. Who was I to teach & sell yoga classes to women online? 

Within The first few weeks of the saloon, those fears & feelings slowly started to melt away. And today, at the end of 14 weeks, I stand here confident as heck to trek on out into the wild wild west of Instagram on my own. 

The Social Media Saloon is soooo much more than SOCIAL MEDIA. 

Yes of course it teaches you all the nitty gritty on how to draft messages, content plan, create copy, use reels, live & stories to leverage your brand but it also gives you:

Clarity around you & your brand. Personally, this was the most important/beneficial aspect to the program. Before the Saloon, I had an idea of what my classes offered but had no real clarity around what my brand was. The saloon gave me that clarity. Once I was clear on my purpose, my niche, & ideal client all of that other stuff, like messaging, selling & everything in between was a piece of cake. 

An incredible community. You are not alone in the journey. Jera & the coaches are holding your hand as tightly as you need them to along the way. But also your fellow salooners are an incredible support system as well. I learned just as much from my saloon fam as I did the modules, calls and coach feedback. And I can say that seeing their faces weekly, is what I am going to miss the most. 

Purpose into the future. You will not leave the saloon the same as you entered it. I walked into the saloon so unsure of where I was going with my social media account and if I was even truly on the right path. I didn’t think I could be successful in the company I knew I wanted to build and NOW I have full confidence that I absolutely can.

Hands down, this was the best investment I could have ever made for my brand AND myself.

Gail Muller, Author, Speaker, Outdoor Educator  |  @thegailmuller  

The Social Media Saloon is not just a course, it’s a life changer. It’s no exaggeration to say that Jera and her Saloon have changed my mindset, self-confidence, and shaped how I want to show up in the world. It’s honed me to present a more authentic and consistent representation of who I am and helped me clarify the message I feel inspired to put out, as well as refined my idea of those I want to receive it. In short, the course has made my life better.  

Jera is a polymath; gifted in both technical, creative and media savvy as well as having the empathy and huge, warm, generosity of character needed to coax people from their dreams into their glorious reality. She cares, and it’s riven through every exercise, meeting and piece of feedback she gives. 

The course itself is excellently constructed. Initially I was concerned about investing in myself, but once on board I swiftly realised that I would have invested many times over for the sheer expertise and over-delivery that Jera provides. I have been an educator for almost twenty years and found myself continuously impressed with the clever and well-considered scaffolding of the course. Each module and section has depth and builds on the last, taking us, as students, through complex and reflective topics that would have been very confusing in the hands of anyone less capable. 

Never did I feel overlooked or as though I was a part of a course ‘mill’ churning out students. I felt seen as an individual as well as being embraced into a sisterhood of like-minded students too. Jera’s attention to detail is second to none, and you KNOW that she has listened to you and truly wants to help your journey. Not only does the Saloon do everything it says on the tin (and MORE) but it also connects you with an incredible community of special people who take the adventure with you, and from that you become bonded beyond the end of the three months together. We now understand and champion each other’s missions even though the Saloon has ended. We are friends spread across continents, brought together by Jera’s expert tuition, impeccable organisation and the delivery of a world-class course. I can’t thank her enough. 

Jera Foster-Fell

@Jera.Bean

HEAD COACH

Jera Foster-Fell, also known as Jera Bean, is a social media coach, a content creator, and a speaker, and her main mission is to help transform your social media experience from a total bummer to bursting with joy by helping you harness the power of your individuality.

Jera got her start in the world of social media as a content creator in 2015. She has has grown her instagram community to over 180k and her TikTok to 1.2 million, She's had the opportunity to travel the world and work with top brands like Adidas, Rent The Runway, Toyota, Neiman Marcus, and Aerie.

Now as a social media coach and educator, her clients include Estee Lauder, Mac, and Adobe, she has spoken on stages from Times Square, to LA at Create & Cultivate, and LaterCon and TikTok's Small Business Summit, and many more.

Through her signature three month course, The Social Media Saloon, she has taught over 150 students.

Jera is best known for her unique blend of authenticity, strategy, and "letting your freak flag fly" in order to teach others how to use social media as a powerful and positive tool, while also having a lil (or alotta!) fun in the process.

Alannah Gershman-Bloch

@WifeLifeMagic

CONTENT COACH

Alannah is an Orlando based content coach, social media strategist, and creator. On Instagram, she loves sharing tips, tricks and magic moments from Florida and beyond. In February 2020, she signed up for the inaugural class of The Social Media Saloon. Since then, she's honed her skills on Instagram, discovered her niche audience on TikTok, and stepped into a new role as content coach and social media strategist. From student to lead coach, Alannah has experienced every aspect of this course and understands the true impact of the information you are about to learn. She loves watching Salooners gain confidence, discover their community, and find personal growth not only on social media, but in their personal lives as well. The true secret sauce of this course is the opportunity to level up your personal brand, network with like minded creators, and unlock your true magical potential! So giddy up and yeehaw darling!

Alison Clark

@i.am.ali.clark

BRANDING COACH

Ryan Jones

@tryansaurusrex

SUPPORT COACH

Meagan Nagy

@meagan.nagy

SUPPORT COACH